Client
Biscuits Leclerc
CC&Co created digital campaigns and social activations for Biscuits Leclerc, an established Québec food brand with real commercial history and presence.
The work
One project was a user-generated-content campaign inviting people to share creative ways of eating cookies, using the #BISCUITS identifier. The campaign received industry attention.
For a company with an established product and a known commercial presence, the value of the collaboration was the outside perspective: CC&Co approached the work with respect for what already existed, looking for ways to make the brand, campaign, and digital presence clearer and more effective.
In their words
“CC&Co brought a useful outside view to a brand with real history and commercial presence.”