Ton monde, ton choix
A national campaign combining participation, an interactive website and promotional material across more than one thousand cafés.
National campaign, coffee culture and participation
Keurig Canada
A national campaign that invited people to connect everyday coffee choices with a larger point of view.
CC&Co developed the strategy and creative execution for Keurig Canada’s national “Ton monde, ton choix” campaign, connected with Van Houtte and Fairtrade. The work included a user-generated-content campaign, an interactive website, digital material, promotional pieces and activation support involving more than one thousand cafés.
The campaign joined a broad national message with participation at the café and consumer level. CC&Co created the concept, digital experience and communication system used across the partners, participating locations and campaign channels.
Selected work
User-generated campaign platform
A digital experience that collected and presented audience contributions within the campaign story.
Café activation system
Material and campaign support developed for participating locations across Canada.
Services
Campaign strategy, creative concept, user-generated content, interactive website, digital production, promotional material and national activation.
Coordinating a campaign across brands, locations and participants?
CC&Co creates campaign systems where the central idea remains clear across digital platforms, partner networks and physical locations. ---
Discuss a national campaign