Bilingual product and campaign system
French and English packaging, product sheets and advertising created for several Laboratoires Lehning products.
Canadian market entry and natural-health products
Laboratoires Lehning
A French natural-health brand prepared for commercial presence, communication and growth in Canada.
CC&Co led the Canadian brand, marketing and commercialization work for Laboratoires Lehning, a French company associated with natural-health products and traditional remedies. The mandate included market-entry strategy, brand adaptation, product positioning, communication, launch support, packaging and campaign material in French and English.
The work translated an established European product universe into material suited to the Canadian market. Product range communication, advertising, packaging and sales material were organized into a coherent presence that could support awareness, distribution and commercial conversations across the country.
Selected work
Canadian market-entry strategy
Positioning, commercialization planning and brand adaptation for the company’s Canadian presence.
View case study →Launch and commercial material
Communication and sales assets developed to support market introduction and ongoing distribution.
Services
Market-entry strategy, brand adaptation, product positioning, commercialization, packaging, bilingual campaigns, advertising and launch support.
Bringing an established international brand into Canada?
CC&Co aligns positioning, language, packaging and commercialization so the brand arrives with a coherent market presence. ---
Discuss a Canadian launch