TELUS summer social activation
A touring experience connecting audience publishing, moderation and live event displays.
Summer events, social participation and live displays
TELUS
A touring experience that invited the public to share moments and see them become part of the live event.
CC&Co and Questology created a social and interactive activation for TELUS during a summer event tour. People could share special moments through public social media or a proprietary private publishing platform, with selected content entering the live display environment.
The system combined collection, moderation and real-time presentation across changing event contexts. It gave TELUS a consistent participation format throughout the tour while allowing the content and atmosphere to reflect each location.
Selected work
Private event publishing platform
A proprietary channel allowing participants to contribute directly through their phones.
Services
Experiential strategy, social activation, private publishing, moderation, real-time displays, touring systems and on-site deployment.
Taking one participation concept across a full event tour?
CC&Co and Questology create flexible systems that keep the brand experience consistent while each crowd and venue changes. ---
Plan a touring activation