RESOURCE

Website audit checklist

A structured way to see what the website is doing well, what is failing and what should be fixed first.

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30-second summary

A website audit checks whether the site explains the business clearly, supports the right actions, works on mobile, can be found in search and can be maintained by the team.

Structure before visual refresh
Search and content matter
Proof and CTAs need review
CMS fit affects long-term cost

What this helps with

Unclear positioning, weak navigation, outdated content, poor mobile experience, search underperformance, missing proof, conversion friction and CMS limitations. This is the short version. The full checklist is available below on this page.

Who it is for

Marketing directors, founders and digital leads preparing a website redesign, RFP or internal business case.

What is inside

First-impression and clarity review
Navigation and IA check
Content and proof review
SEO/GEO structure prompts
Accessibility basics
CMS and maintenance review
Conversion path check

How to use it

Review the site on desktop and mobile. Complete the checklist with screenshots or notes. Use the output to define the real problem before choosing a redesign scope.

Checklist

□Can visitors understand the offer in 10 seconds?
□Is navigation logical on mobile?
□Are core pages findable from search?
□Is content current and credible?
□Are forms and CTAs clear?
□Does the CMS support the team?
□Are accessibility basics in place?
□What proof is missing?

Resource download