JeVois Montréal | Civic event digital signage
Creating a live screen system for a civic event in Montréal
CC&Co created and deployed the digital signage system for JeVois Montréal: live screen strategy, content flow, social media display and the on-site technical operation that kept it running through a civic program.
When the main display cut out during a major speech, CC&Co restored the screen flow in under a minute and kept the event moving.
Overview
Project facts
- Client
- JeVois Montréal
- Project type
- Civic event digital signage: live screen system, social media display, event deployment
- CC&Co role
- Screen experience strategy, content flow, event UX, live deployment, technical coordination, on-site recovery
- Technology layer
- Live display logic, social feed structure, screen switching, backup handling
- Primary channels
- Event screens, live social display, room communication
- Core challenge
- Serve the room without pulling attention from speakers, ceremony and civic messaging
Challenge
The challenge
A civic room sets its own rules
A civic event screen cannot behave like a nightclub wall or a trade-show loop. The room carried official messaging, live speeches, audience movement, social activity and the expectations of a civic audience, all at once. A loose screen setup would have added noise to a program that needed order.
The system had to hold a controlled rhythm: visible enough to enrich the event, stable enough to disappear whenever a speaker needed the room.
Insight
The strategic insight
Deployment is creative responsibility
For JeVois Montréal, the creative idea and the technical setup were one job. CC&Co designed what appeared on screen, how content moved, how social media entered the room, and how the hardware would behave under live conditions, then stayed in the room operating it. That ownership is what made the recovery below possible: the team understood the experience from strategy to machine.
Deliverables
What CC&Co created
Live screen strategy and display logic
The relationship between live content, social media, speaker moments and room communication, plus the display logic governing what appeared and when.
Social media display structure
A social layer that let public activity appear inside the event without becoming a distraction from the program.
Deployment, backup and live operation
On-site coordination connecting creative direction, technical setup and live operation, including backup handling and the practical decisions that kept the public experience coherent.
Sixty-second
The sixty-second recovery
During a major speech, the main event screen went blank. The cause was a Windows update. CC&Co moved the display flow to another computer and restored the screen in under a minute.
The audience came for the program, not a technical explanation, and the program never lost the room. That minute is the whole argument for having one team carry the message and the machinery: when the system was tested, the people operating it had designed it, so the response was immediate and calm.
Impact
Impact
The event gained a live communication layer that made the room feel active, connected and visually organized, at a civic tone rather than a commercial one. The recovery under pressure demonstrated the operational depth behind the creative work.
The same system logic serves conferences, public consultations, government launches, cultural events and institutional gatherings: anywhere live communication has to stay controlled while the technology stays invisible. Public communication has to remain credible even when the hardware misbehaves, and that credibility is built into how the system is designed and staffed.
Frequently asked questions
1.What did CC&Co create for JeVois Montréal?
The live digital signage system end to end: screen strategy, content flow, social media display structure, event deployment and on-site technical operation.
2.What happened when the screen cut out?
A Windows update killed the main display during a major speech. CC&Co switched the flow to another computer and restored the screen in under a minute; the audience stayed with the program.
3.Why did the screen system need restraint?
A civic event runs on speakers, ceremony and public purpose. The screens had to enrich that rhythm and step back whenever attention belonged to the stage.
4.Is this approach useful for other events?
Yes. Conferences, public-sector launches, institutional gatherings and corporate programs all need controlled live communication with someone accountable for both the content and the hardware.
Project gallery
Images and deliverables
Related
Where this work connects
Related work
- Government of Québec Digital Strategy Launch: public-sector digital strategy event
- Canada House at SXSW: international government showcase
Working through a similar challenge?
Tell us the context, the constraints and what needs to change. We answer with a concrete starting angle.
Complementary read: Alec Lacroix, JeVois Montréal
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