National Bank interactive event platform by CC&Co and Questology

National Bank | Private interactive event platform

Designing a private event platform for participation, activities and large-screen engagement

National Bank needed an internal event experience that made participation easy, clear and visible. CC&Co designed the microsite UX, activity flow and large-screen visual system; Questology powered the platform and real-time display layer.

A major financial institution, a private microsite, live activities on participants' phones and collective results on the room's large screens.

Project facts

National Bank, finance
Private interactive event platform: microsite, activity design, large-screen experience
Experience design, UX, participation flow, interface direction, large-screen visual system
Platform, activity logic, participant input processing, real-time display infrastructure
Private microsite on participants' phones, large screens in the room
Polished enough for a bank, simple enough to use mid-event

Private

Dual surface

Live

The challenge

Two-way communication under bank-grade standards

Internal corporate events lose people fast when communication flows one direction. National Bank wanted participants joining activities from their phones, understanding instantly what was being asked, and seeing the collective result appear in the room, all under the clarity and control standards of a major financial institution.

Live-event pressure sharpened every requirement. The microsite had to open without friction, the activities had to explain themselves, the screens had to make participation visible, and the technology had to stay stable with the client in the room.

National Bank project photography and campaign work: event-platform by CC&Co

The strategic insight

Participation needs to be seen

A phone-based activity gives each person a private, low-stakes entry point. The large screen turns those individual actions into a shared moment. The microsite handled the personal action; the screen made it collective. That pairing, not spectacle, is what carries serious corporate communication.

The back-row test

During a dry run, the screen template loaded with text too small for the back row. We rebuilt the typography scale two nights before the event and tested from the last table in the room. The host still quotes the "back-row test" in every briefing deck.

The microsite handled the personal action. The screen turned that action into something the room could see together.

What we created

National Bank project photography by CC&Co

Private event microsite

A fast, low-friction interface for joining activities from a phone during the event, with controlled access for a private corporate audience.

National Bank project photography by CC&Co

Interactive activity logic

Prompts, responses, voting and group interaction structured so individual input connects to collective visibility on screen.

National Bank project photography by CC&Co

Large-screen visual system

Screen design readable from the back of the room, clear under event lighting, understandable in seconds, with enough motion and brand presence to carry the moment without overwhelming it.

Impact

The event gained a private interactive system connecting mobile participation, activity design and large-screen communication, with stronger participation and a more dynamic room than one-way presentations produce.

The project shows how interactive event technology supports serious corporate communication without spectacle: give people a frictionless way to participate, then make that participation visible where everyone can see it. Corporate audiences will not forgive confusion, so the UX discipline is the difference between a tool people use and one they abandon after the first prompt.

Frequently asked questions

1.What did CC&Co do for National Bank?

Designed the UX, participation flow, interface direction and large-screen experience for a private interactive event platform used during internal events.

2.What technology powered the platform?

Questology and Quest Media provided the platform: participant input processing, activity logic and the real-time display infrastructure feeding the screens.

3.Was this a public or private event?

Private and internal, with controlled microsite access and a branded screen experience for a closed corporate audience.

4.Why combine phones and large screens?

Phones give each participant a simple personal entry point. The screens turn those inputs into a shared moment in the room, which is what makes participation feel worth doing.

Where this work connects

when employees turned the platform into a playground

The National Bank events were private, controlled and designed for employees.

That changed the moderation equation. The content was not coming from the open web. Participants accessed secure URLs on site. The tone was internal. The activities were meant to support team bonding through voting, submissions, mosaics, creative modules and playful competition.

Still, people are people.

A few participants created fake accounts and started posting jokes. It was not malicious. It was joyful, and within the spirit of the room. It also revealed something important about interactive systems: even in a safe private context, people will test the edges of the experience.

That story is useful because it avoids false confidence. Private does not mean behavior is fully predictable. If a system invites participation, it needs enough flexibility to let people play and enough structure to protect the event if play goes too far.

The lesson: safeguards are not only for public social media. They belong anywhere participation becomes visible.

Designing for participation means planning for behavior, not only features.

Working through a similar challenge?

Tell us the context, the constraints and what needs to change. We answer with a concrete starting angle.

Complementary read: Alec Lacroix, National Bank

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